PACKAGING FUNCTIONS Essay Example | Topics and Well Written Essays - 250 words - 2

PACKAGING FUNCTIONS - Essay Example Some packages exist in metallic containers but the label is visible for attraction and is different from that of the major competitor, coca cola (Amazon 1). The plastic pack also identifies take away consumers, especially people on journeys, who wish to consume the product as they travel and portability as well as inclusive container charges suggests this. The label also has important information to consumers such as ingredients. Even though the product label is not explicit on environmental issues, it indicates recyclability and the producer has taken measures to reduce amount of solid waste from the package by reducing mass of each container. This extends to ease of disposal and ozone friendliness, though the package does not communicate the information. Additional package usage is also identifiable but the package is devoid of joint promotion. Innovation is however evident as the package has undergone changes towards reduced mass (Pepsico 1; Vieceli & Valos 93-